Photograph for illustrative purposes only. Not actual photo of the asset.
Trophy Hotel| London
Investment Opportunity
Ref: QZ_72_215
OFF MARKET
An iconic Grade II-listed luxury hotel set within a landmark Edwardian building in Central London, positioned between the West End and the City. The property was extensively redeveloped and offers 300+ guest rooms and a large collection of high-end suites, together with restaurants, bar facilities and premium guest amenities.
The hotel benefits from strong occupancy levels, premium room rates and an established international clientele, supported by year-round tourism, corporate demand, and proximity to major cultural and commercial districts.
Located in one of London’s most vibrant hospitality markets, the asset enjoys excellent transport connectivity and access to key attractions, theatres, retail and financial institutions.
Highlights:
Prime Central London freehold landmark hotel
Established luxury brand operation and award-winning positioning
Strong trading fundamentals and global clientele
High barriers to entry for comparable trophy assets
Potential for continued income growth and long-term capital appreciation
Off-market opportunity suitable for qualified investors seeking institutional-grade hospitality assets in core locations
Investment Rationale:
Prime Central London Location: Positioned between the West End and the City, the hotel benefits from proximity to major theatres, corporate headquarters, luxury retail, and cultural landmarks, supporting consistent year-round demand.
Established Luxury Asset with Strong Trading Fundamentals: The property maintains strong occupancy levels, premium room rates and a loyal international clientele, providing a resilient revenue base within the luxury hospitality segment.
Institutional-Grade Trophy Asset: A landmark Grade II-listed building that has undergone significant redevelopment and refurbishment, presenting in excellent condition and aligned with the standards expected by global luxury operators.
Brand Strength and Market Positioning: Operated under a globally recognised luxury hospitality brand and consistently ranked among top hotels, reinforcing long-term positioning and pricing power.
High Barriers to Entry: Scarcity of comparable freehold trophy hotels in Central London, combined with planning constraints and heritage protections, limits new competing supply.
Income Growth and Capital Appreciation Potential: London’s status as a global tourism, finance and cultural hub supports long-term growth in room rates, occupancy, and asset value over the investment horizon
Transaction Terms
- Buyer fee: 2% applies
- Enquiries: Direct buyers or authorised representatives only
Requirements prior to viewing:
- Letter of Intent (LOI)
- Proof of Funds (POF)
Asking Price: £450M
Buyer Onboarding & Qualification
To protect the integrity of transactions and maintain confidentiality of off-market opportunities, all buyers are required to complete a brief onboarding process before receiving detailed information or arranging viewings.
Bourgeon Ventures operates through its sister company Quora Zenith for property transactions, ensuring that enquiries are professionally screened and handled efficiently.
Requirements:
- KYC / KYB and AML compliance
- Proof of Funds (POF) confirming financial capacity
- Letter of Intent (LOI) where applicable
This process ensures that sellers engage only with qualified and serious buyers, allowing transactions to proceed efficiently and professionally.
Please note: Detailed information are provided only after qualification has been completed.
Our Role
It is important to note that the team at Bourgeon Ventures brings deep industry and transaction expertise and operates as a structured onboarding and coordination desk for sellers. Our role is to carry out initial compliance, align requirements and ensure transactions are executed with the appropriate technical and commercial support.
Intermediary Engagement
Intermediaries are welcome to engage where they can comply with our protocols and facilitate direct engagement with authorised representatives or principals, with non circumvention agreement in place. Enquiries that cannot demonstrate a clear and compliant chain to the authorised party will be declined.
A robust and professional non-circumvention framework is in place to protect compliant intermediaries and all participating parties.